Writing and Copywriting
I'm a freelance feature writer with interest in a wide range of topics from food, wine and beer to parenting, business profiles and wider lifestyle stories. I won 'Journalist of the Year' in the Home and Garden category at the Magazine Publishers' Awards in 2011 and 2012. I have an innate understanding of what makes a good story and love finding the interesting, unexpected angle that will draw the reader in and take them on a journey.
I am experienced in writing advertorial copy and helped develop many advertorial campaigns for clients during my decade in magazines. I enjoy the challenge of working with a brief to create copy that informs and entertains the reader and helps to drive results for clients.
I am a quick and accurate subeditor and proofreader. I believe that content that is clearly written, grammatically correct and with no spelling errors is essential in any format and necessary for building credibility with an audience. I take pride in my attention to detail and am experienced in subbing across magazine features, recipes, advertorials and research reports, from inital drafts in Word to layouts in InDesign or final checks in PDF format.
In my 10 years as a magazine editor I have worked across retail and customer publishing titles.
I am experienced in commissioning and briefing writers and photographers, liaising with designers and working with advertising sales staff around potential opportunities for clients.
I take pride in helping to create a fantastic end product on time and within budget.
I'm a confident speaker with experience in hosting regular reader events during my time in magazines, as well as on-camera presentation, interviewing and voiceover work.